April 25, 2025
“Duke, roll that beautiful bean footage!”
If you grew up in the ’80s or ’90s, you know exactly where that line comes from.
In 2018, the pub formerly known as The Rogue Growler approached us with a problem: they were losing market share, and fast. What was once a favorite local haunt was quickly becoming one of many up-and-coming pubs vying for dominance in an increasingly crowded market.
We told the pub owners that in order to truly stand out, they would need to completely re-imagine their brand strategy, beginning with a new name and culminating in a strong visual language that told their story in a bold, compelling way.
The result was a new brand reflective of the unique experience offered at this local watering hole.
After the rebrand, the business saw a 24% sales hike, which continues to climb month over month. This is higher than the projected goal of 20% that was set at the project onset.
Click the button to download our Remarkable Brand Audit Workbook today.
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