May 17, 2023
5 of The Many Common Rebranding Mistakes We Can Make
Rebranding can be an exciting time for a company.
Christian Alexander is a business consultancy that works with emerging and established businesses to develop unique processes and procedures to minimize inefficiencies and waste. Our challenge was to develop a remarkable brand that spoke to the exclusive services that the client was known for.
Christian Alexander believes in simple concepts that produce a big impact. Newton’s cradle became a thoughtful illustration of the idea that a single object can generate enough force to alter the position of another object—a small thing making a big difference.
The most marginal details were paramount in developing the Christian Alexander brand language. From the gradient step color palette to the adjustable color bar system, no aspect of the visual language was made trivial.
The Things Done Differently tagline pushes against the idea that “things have always been done this way.” The statement was designed to be a matter of fact and reiterates confidence in the ability of the brand to create a lasting impact for its clients.
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