5 of The Many Common Rebranding Mistakes We Can Make
Rebranding can be an exciting time for a company.
Renew Medical Spa, a renowned destination for individuals looking to enhance their overall well-being and beauty, recently sought our assistance in redefining their brand identity. Despite having undergone a visual revamp in 2019, the spa felt that their exceptional narrative was being overlooked, and their marketing efforts were failing to make a lasting impression, resulting in confusion among their clients.
We collaborated with Renew Medical Spa to redefine their brand identity, capturing their services and values while targeting their audience. Our comprehensive brand strategy analyzed Renew Medical Spa’s strengths, weaknesses, opportunities, and threats, and studied their patients to create an authentically transformative brand experience.
We revisited their institutional color palette to better align it with their primary female audience. Our team carefully determined individual tints, tones, and shades of Purple to pair with their individual brand attributes, adding intrigue and depth to identity.
Working alongside a talented regional photographer, we were able to create a stunning photographic language that truly captures the essence of the local geography and community.
Renew Medical Spa was able to successfully elevate their brand and clarify their position in the market, resulting in increased patient satisfaction and a rise in new patient acquisition. Patients now feel more confident in their choice to visit Renew Medical Spa, knowing that they will receive exceptional products and services provided by enriching providers, all in a revitalizing environment. The spa’s leadership was thrilled with the outcome of the project, and we are proud to have played a role in their continued success.
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