In many ways constructing a brand is

similar to the process of producing charcoal.

You begin with something common—a raw,

organic material like wood—which you set ablaze,

burning off impurities and volatile material

until you are left with something that will

leave a mark.

Scroll Down

In many ways constructing a brand is

similar to the process of producing charcoal.

You begin with something common—a raw,

organic material like wood—which you set ablaze,

burning off impurities and volatile material

until you are left with something that will

leave a mark.

Scroll Down
Discover • Branding ProcessDig • Branding ProcessBuild • Branding ProcessRefine • Branding ProcessIgnite • Branding Process

Discover

This is the part where you tell us your story. To ensure we clearly understand who you are, we implore a unique set of tools from wordplay, interviews, and even a company art project—we love arts and crafts. We clarify your specific business needs and define what success looks like for you.

Dig

In the “Dig” phase, we conduct extensive research to determine your company’s position among competitors and industry trends. We then identify your creative needs and develop a brand overview that summarizes our research and provides a clear prescription for transforming your story into a remarkable brand.

Build

“Build” is where we take all the raw materials we’ve been collecting as a part of “Discover” and “Dig” and begin constructing the new elements of your brand.

Refine

In the “Refine” phase, our process is in full swing, and we begin to employ your feedback. Depending on the scope of the project and the extent of your feedback, we may cycle between “Build” and “Refine” until the project is just right in the eyes of both parties.

Ignite

“Ignite” is the wrap party. It’s the phase where deliverables have been finalized and launched, and we put your new materials into action. It’s also the phase where we provide you with a permanent digital home for your new materials, and we look back on our partnership and what we accomplished together.

Kindle

We’re here to help you every step of the way and ensure that your brand continues to burn brightly. We understand that brands, like all assets, require ongoing support, which is why we offer customized support solutions to keep your brand remarkable for years to come.

Discover • Branding ProcessDig • Branding ProcessBuild • Branding ProcessRefine • Branding ProcessIgnite • Branding Process

1. Discover

We kick things off with a discovery call. We want to know what it is that makes you, you. What are your specific business needs? What does success look like for you? We familiarize ourselves with everything there is to know about your business model, your brand vision, and your specific goals.

2. Dig

Next, we dig deep. During the “Dig” phase, we invest heavily in research, conducting a market analysis to see where your company falls among your competitors, determine what your creative needs are, and create a brand overview deck, which is a summary of all of our research.

3. Build

Once we meet with you after the “Dig” phase and receive your approval on the proposed direction, the real fun begins. “Build” is where we take the raw materials we’ve been collecting as a part of “Discover” and “Dig” and begin constructing the items listed as a part of your original Statement of Work. This could include everything from a brand guide to packaging to a new website.

4. Refine

In the “Refine” phase, we take all of the feedback we received from you during “Dig” and implement it in your new materials. Depending on the scope of the project and the extent of your feedback, we may cycle between “Build” and “Refine” until the project is just right in the eyes of both parties.

5. Ignite

“Ignite” is the wrap party. It’s the phase where deliverables have been finalized and launched, and where we put your new materials into action. It’s also the phase where we provide you with a permanent digital home for your new materials, and we look back on our partnership and what we accomplished together.

Trust the process.

Unsure of where to start?

If you’re looking to ignite your brand’s potential, our Remarkable Brand Audit Workbook is the perfect solution. Gain valuable insights to help you focus your marketing efforts and create a brand that leaves a mark.

Click the button to download our Remarkable Brand Audit Workbook today.

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