Project at a Glance
Year: 2018

Services Offered:
– Brand Strategy
– Identity Development
Experiential Design
– Production
– Photography
Reposition, rename, rebrand: Re-imagining a local icon from the ground up.
In 2018, the pub formerly known as The Rogue Growler approached me with a problem: they were losing market share, and fast. What was once a favorite local haunt was quickly becoming one amongst many up and coming pubs vying for dominance in an increasingly crowded market.

We told the pub owners that in order to truly stand out, they would need to completely re-imagine their brand strategy, beginning with a new name and culminating in a strong visual language that told their story in a bold, compelling way.

The result? A new brand reflective of the unique experience offered at this local watering hole. After the rebrand, the business saw a 24% sales hike, which continues to climb month over month. This is higher than the projected goal of 20% that was set at the project onset. 
Now it's your turn.
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